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Friday, 2 September 2011

Lanvin: Fashion Fun

Fashion seems to have developed a sense of humour this season, in the form of Lanvin's Autumn/Winter video campaign. The loose choreography and cheerful, upbeat backing track of Pitbull's 'I Know You Want Me' contrasts against the formality of the collection's garments, to create a very quirky and memorable advertisement. Alongside Raquel Zimmermann and Karen Elson, Alber Elbaz even stars in the campaign himself! Keep an eye out for his jolly face making an appearance near the end.
This has got to be one of the best marketing virals to ever be, I know I'll be paying a lot more attention to Lanvin this season after watching this!

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