Wednesday, 3 August 2011
Myface Cosmetics: Concealed
Myface.cosmetics takes it's name inspiration from a popular social networking site, allowing the digital age to leak into the realm of beauty products. The creators have developed a refreshingly modern brand that mimics the 21st century's appetite for electronics and gadgets, which is mirrored heavily in their packaging with sleek and user-friendly designs.
According to consumers, one of the most frustrating things about buying make up is deciding what colour will suit them best. Myface.cosmetics makes the critical connection between skin tones and colour selection. The mistake many people make when choosing a foundation colour is that they select a shade they like, or one that they think is their skin tone, when in reality it doesn't match up.
Women are overwhelmed by the massive selection of products offered by retailers, and end up wasting time and money on colours that do not suit there skin tones. In an effort to end this frustration and bring professional ’access’ straight to the consumer, the creators have handpicked each shade in the range to work with a specific skin type 'FAIR, MEDIUM and MED/DARK.'