Thursday, 25 August 2011

Burberry Body: Behind The Scenes

I'm sure that you're anticipating the launch of Burberry Body just as much as me, September 1st can't come fast enough, and these campaign previews are just making it even more exciting. The campaign was shot by Mario Testino under the direction of Christopher Bailey, Chief Creative Officer at Burberry, and features Rosie Huntington-Whitely wearing a rose gold satin trench. Here's what Christopher and Rosie had to say about the fragrance:

"Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way. Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry Body."
Christopher Bailey, Chief Creative Officer – Burberry

''It’s a huge honour to be working with Burberry again, a brand that put my career on the map and helped launch me. To be asked to be the first 'Burberry Body' is an amazing compliment.''
Rosie Huntington-Whiteley

You can currently request a sample of the fragrance through Burberry's Facebook Page. What's not to love about this launch?

Watch the behind the scenes video of the campaign shoot:

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