Thursday, 25 August 2011
Alexa Chung Face Of Vero Moda
Alexa Chung has climbed the best dressed lists over the years, and with numerous campaigns behind her including Lacoste and Superga, the 28 year old model has finally added international fashion brand Vero Moda to her repertoire.
Alexa is the perfect choice for Vero Moda, their fashion forward, quirky designs reflect Alexa's personal style perfectly, and it's a wonder they didn't snap her up sooner.
Alexa's face will be plastered over Vero Moda stores around Europe from November this year until July 2012, giving her four campaigns in total.
Alexa is enviably photogenic, so I can't wait to see what the final campaign images will look like, but in true Vero Moda style, we can expect that they will be nothing less than spectacular. Alexa's face on the brand will undoubtedly push sales and drive their popularity wild, her fashion consciousness is something that will keep shoppers attentive to what styles Vero Moda are selling.
The first shoot for the international campaign is set to be shot in New York this week. Alexa currently lives in New York in preparation for her latest TV show.