Thursday, 7 July 2011
The Truth Behind Jane Norman
Jane Norman has hit the headlines in recent weeks with the same misfortune, announcing that 33 stores will close and over 400 jobs to be cut with immediate effect. I can personally comment on this 'immediate effect', as the same day I read about the chain calling in the administrators, the Jane Norman shutters were fully down in my local town. The very next day the fixtures, fittings and stock were all well and truly gone. The unit is now a lifeless and empty shell of what used to be a bustling and lively store.
The Jane Norman brand was never something I associated myself with, the style of garments were never something I would have worn personally, but I did have the odd moment of:
'Where did you get that dress? It's amazing!'
'Oh, Jane Norman!'
Luckily, Jane Norman has been rescued by the Edinburgh Woollen Mill Group, acquiring all business and assets associated with the brand. In a press release made on 29th June, Edinburgh Woollen Mill Group stated that 'The majority of the UK stores will be open for business. The online business remains open.'
We wish them much luck in retaining the brand's valuable and well deserved place on the high street.