After all the hype of H&M launching their online shop last year, the buzz quickly died down when it became apparent that our favourite Swedish fashion label weren't too 'down' with technology. The site was slow, it wasn't very clear and the images of the clothes weren't flattering. The team must have cottoned on as this has all changed today with the launch of their brand spanking new online store. It's much faster and easier to find exactly what you want, the images aren't mismatched and all follow the same theme, whereas before it was a sort of free-for-all. There also seems to be a lot more stock which you can't always find in-store. We're loving the new look site and will definitely be marauding H&M online in future!