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Saturday, 1 January 2011

H&M Announces Collection by Elin Kling

One small step for H&M, one giant leap for fashion bloggers.
H&M have announced their latest collaboration with fashion blogger Elin Kling. (StylebyKling) The collection, however, will only be available in Sweden. Stores in Gothenberg, Malmo, Stockholm and Uppsala will stock the 9 piece collection on February 3rd. Despite the tiny amount of garments in the collection, it's sure to be a sell-out as Kling's blog is notorious for her unquestionable style and affable image.
This could be the start of something big for bloggers!

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