Thursday, 3 February 2011


What an inspiring idea.
London's East End will get it's very own pop up retail mall this August, displaying the finest independent and high end designer brands. This rather long video is a brilliant insight into the brains of the developers and how they intend to create a completely new way of managing retail. The team are focusing on streetwear and urbanwear, but the variation in that area is massive, so we can expect to see a diverse selection of brands in there. BOXPARK will open in August 2011 in Shoreditch, with plans to expand if the venture takes off.
See for yourself...

BOXPARK 08/2011 from Roger Wade on Vimeo.

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